Age does not define a company, but it says something about experience, adaptability and the ability to keep moving forward.
Qubiqa’s history began in Esbjerg in 1945, when Seelen was founded as a traditional forge. Over the following decades, the company developed into an international supplier of automation, material handling and logistics solutions.
1945 · Seelen is founded
Seelen was founded by Svend O. von Seelen under modest circumstances near the harbour in Esbjerg, Denmark. During its early years, the company primarily carried out traditional forging work for several industries.
1984 · A new generation drives technological development
Svend O. von Seelen retired and sold the company to his son-in-law, Lars Schou. Lars Schou initiated extensive technological development and expanded the company into new areas, including electronic control systems, robot technology and other advanced equipment.
2000 · New headquarters and expanded production in Esbjerg
At its present address in Esbjerg, the company built a new, modern 1,800 m² office building. The production area reached approximately 8,000 m²
2005 · Production capabilities expand to Poland
Seelen established its subsidiary, POL-EL A/S, in Poland. POL-EL was created to manufacture electrical switchboards and mechanical components designed by Seelen A/S.
2006 · Seelen joins Industrial Automation Group
Lars Schou sold Seelen to the holding company Industrial Automation Group A/S, formerly Jokan Invest A/S. The holding company already owned Seelen’s business partner, Jokan A/S.
2010 · Companies and capabilities come together
Seelen A/S and its Polish subsidiary, Pol-El A/S, were sold to the investment company Odin Equity Partners, now BWB Partners. The companies were subsequently brought together with the former Univeyor A/S and Nordplan A/S.
2011 · From Seelen to Qubiqa
Seelen’s CEO, Axel Manøe Jepsen, was appointed CEO of Qubiqa Group, and Esbjerg became the location of the company’s headquarters. Seelen A/S changed its name to Qubiqa Esbjerg A/S, while POL-EL changed its name to Qubiqa Sp. z o.o. Axel Manøe Jepsen remained CEO of Qubiqa Esbjerg A/S.
2013 · Qubiqa Storage Solutions joins Bruynzeel
Qubiqa Storage Solutions merged with the Bruynzeel division within the Constructor Group.
2016 · Qubiqa Logistics becomes part of Körber
Qubiqa Logistics in Arden, Denmark, was sold to the international technology group Körber AG in Germany.
2017 · New leadership at Qubiqa
Axel Manøe Jepsen was appointed Chairman of the Board of Qubiqa and was succeeded as CEO by Carsten Sørensen. [qubiqa.com]
2018 · Qubiqa A/S becomes the company name
Qubiqa Esbjerg A/S changed its name to Qubiqa A/S.
2020 · Morten Seeberg is appointed CEO
Morten Seeberg was appointed CEO of Qubiqa A/S and Qubiqa Group.
2021 · A new ownership structure
Qubiqa was acquired by members of the Board, Axel Manøe Jepsen and Esben Bay Jørgensen, and members of the Management team, CEO Morten Lagoni Seeberg and CFO Jørgen Prange Løvschall, together with the private investors Claus Skov and Jesper Kalko.
2022 · Service capabilities expand in North America
Morten Seeberg was appointed CEO of Qubiqa US Inc.
2023 · Qubiqa acquires C&H System
In July 2023, Qubiqa acquired the Danish automation and robotics company C&H System A/S. The strategically important acquisition broadened Qubiqa’s technical capabilities and provided access to additional business areas and markets.
When C&H System became part of Qubiqa in 2023, it brought its own history and more than five decades of experience in automation, material handling and turnkey solutions.
1968 - C&H System is founded
Hans Hansen and Børge Christensen founded the company in Hillerød, Denmark. Later that year, the company relocated to Smørum and received its first order from Tetra Pak.
1971–72 · Assembly operations are established in Næstved
The company relocated to Bagsværd, Denmark, while an assembly department was established in Næstved. This marked an important expansion of the company’s operational capabilities and established its long-term presence in Næstved.
1979–81 · The main company relocates and C&H Machines is founded
The main company relocated to Herlev, Denmark, while the assembly activities continued in Næstved. During this period, C&H Machines was founded, further strengthening the company’s focus on machinery and automation solutions.
1984-87 New companies are established in Svendborg
The company acquired E.T. Kier in Svendborg, Denmark. C&H Engineering and C&H Svendborg were subsequently established, expanding the company’s activities and capabilities.
1990 Activities are brought together in C&H System A/S
All activities were merged into C&H System A/S and relocated to the company’s current location in Næstved. During the same period, P.K. Jeppesen acquired the majority of the company’s shares.
2007 P.K. Jeppesen acquires full ownership
P.K. Jeppesen acquired the remaining shares and became the sole owner of C&H System A/S.
2008 New ownership and the first Rockwool order
John Thrane Nielsen and Christian Weinreich joined the company and acquired 25% of C&H System A/S. During the same year, C&H System became an approved supplier to Rockwool International and received its first order from the company.
2009 A new ownership structure
John Thrane Nielsen and Christian Weinreich acquired the remaining shares together with Industriudvikling, now known as Dansk Ejerkapital.
2023 C&H System becomes part of Qubiqa
Qubiqa acquired C&H System A/S. The acquisition brought C&H System’s experience in automation, material handling and turnkey project delivery into the Qubiqa Group, while the former owners joined the ownership group behind Qubiqa.
2026 C&H System becomes Qubiqa
On 1 December 2026, C&H System A/S legally merged into Qubiqa A/S. All activities continued under the Qubiqa name, and the Næstved location became part of the combined Qubiqa organization.
2026 · One company. One Qubiqa.
Installed worldwide
Global experience, local understanding
We have delivered automation and material handling solutions to production sites across the world.
Our international experience gives us insight into different production environments, requirements and ways of working.
Years of experience
In insulation automation and logistics
Years og experience
In converting automation and logistics